Illustration comes in millions of styles — digital, ink, pencil color…you name it, we have it. One same object, a thousand interpretations — a person may be drawn as comically cute, classically beautiful or even become a mythical creature with long-horns and one-eye. The styles are limitless just as our imaginations. With art, there may be trends, or likes and dislikes, but there is never a “right” or a “wrong”. Just keep drawing and exploring.

This edition of IllusfairHK is here to bring you a different experience. What will happen when illustration meets multimedia if we give all artists one same theme? “Art Venture Association”, gathered 100+ illustration units and more than 15 local artists, to form a “normally abnormal” parallel space across two locations within K11 art mall. The event, which will span over 1.5 months, will feature an illustration-focused market on one side and a creative multimedia exhibition on the other. With the two parts of the events running hand in hand, we are here to shock your existing conception of what illustration and visual art is or could be. Wandering between the two parallel spaces, you may be left with a touch of the ordinary, or, of eccentric absurdity.